Thursday, April 23, 2015

WPSD named most accurate weather provider

WPSD is the most accurate weather provider in the television market covering western Kentucky, southern Illinois, southeast Missouri and northwest Tennessee, according to WeatheRate, an independent research company.

WeatheRate crowns TV meteorologists across the country as the most accurate in their market by comparing forecasts with actual weather conditions. WeatheRate verifies high and low temperatures, sky cover, precipitation, wind and fog. Accuracy in forecasting severe weather and timing of precipitation also comes into play.

Using a business model similar to J.D. Power and Associates, WeatheRate conducts independent research at their own expense. At the end of each annual WeatheRating period, the company offers its seal of approval only to the most accurate station in each television market.

“TV is still the most popular source of weather information," WeatheRate President Bruce Fixman said in a news release. "Some forecasters are indeed better than others, and because we’re not affiliated with TV stations or the companies that own them, the public can trust us to tell them who is really the most accurate.”

“Jennifer Rukavina and the WPSD Weather Authority team have proven that they deliver the most accurate weather in the Paducah/Cape Girardeau/Harrisburg market,” said Fixman

For more information about WeatheRate, logon to, or call (602) 909-8429.