An animated video produced by the state promotes signing up for health
insurance under the new health care reform act as being "as easy as
going online to book airline tickets or book a hotel." That remains to
be seen. But the video is part of an $11 million information campaign
aimed at telling Kentuckians how to enroll for health care through
what's being called an online "exchange" at Kynect.ky.gov. The messages
about the online service will become more frequently seen — on
billboards, newspaper, radio and television ads and online — in the
coming months.
For more, visit The Herald Leader online.
